Jacob Donnelly (NCC News)
July 29, 2009.
Rain and Copycats Affecting "Heavy Hitters"***
Law Offices Focus Advertising on Specific Cases
The abundance of rain this summer has affected many things; from zoos and golfers, to car washes and bikers. For Alexander & Catalano, Attorneys at Law, a law firm that focuses their advertising on Motorcycle cases, the rain is just one thing that has affected the number of cases this year. Benjamin Rabin is the lawyer in charge of handling most of the motorcycle cases.
July 29, 2009.
Rain and Copycats Affecting "Heavy Hitters"***
Law Offices Focus Advertising on Specific Cases
The abundance of rain this summer has affected many things; from zoos and golfers, to car washes and bikers. For Alexander & Catalano, Attorneys at Law, a law firm that focuses their advertising on Motorcycle cases, the rain is just one thing that has affected the number of cases this year. Benjamin Rabin is the lawyer in charge of handling most of the motorcycle cases.
Not Just Another Lawyer
Rabin is an avid biker himself and chairman of Bikers for Babies, a charity event happening this Saturday. Rabin currently represents 80 different motorcycle cases. Because of his work with injured bikers he says he has second thoughts whenever he gets on his bike, “It's tough to get on a bike after you spend the entire summer taking care of other guys who have been wrecked...and girls."
He says the firm is getting less cases, but does not know if "it is from the weather" or from the increase in law firms producing similar commercials to theirs. He continued to say, "this last summer, currently, right now, there are other law firms that are claiming to jump on the bandwagon and advertise for bikers as well." A two hour block of local television produces several different motorcycle accident commercials.
Consequences for the Public
Rabin handles anywhere from 70-90 motorcycle cases a year and with more businesses looking to copy the success of Alexander and Catalano, it's only a matter of time until more of these commercials reach the airwaves.
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