August 6, 2009
Collin Sullivan (NCC News)
SYRACUSE, N.Y.- The Downtown Committee of Syracuse has an aggressive new ad campaign to promote business and shopping. You may have seen the ads on TV, the man and woman on missions to shop while coming across ninja-esque obstacles.
The Director of Communications, Kevin Schwab said that they added a new twist to their regular commercials to boost attention downtown. Schwab said, "It really does a great job of showcasing the great things that downtown has to offer."
The commercials are not a new feature to hit the TV airwaves, but Schwab said adding a hip storyline will help grab people's attention.
The way the economy is down right now, might not be a bad idea.
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